Tyler “Ninja” Blevins, the most popular gaming influencer in the world, is coming back to Twitch.
A new chapter, only on @Twitch pic.twitter.com/cv2qFFFI0p
— Ninja (@Ninja) September 10, 2020
On Thursday, Ninja and Twitch announced a multi-year exclusive streaming rights deal, marking his return to the platform after a stint that saw him become the face of Mixer, the Microsoft-owned streaming platform, in a multi-year, multi-million dollar deal. In July, Microsoft shut down Mixer, making Ninja and other star streamer Michael “Shroud” Grzesiek free agents. Since, Ninja has streamed both on Twitch and YouTube and explored futures with both platforms before settling on Twitch.
“I am excited to get back to streaming full-time and connecting with my loyal fanbase,” Ninja said in a press release. “I really took my time to decide which platform was best and Twitch has been very supportive throughout this process and understanding my overall career goals. In this next chapter, I’m going to make it a point to elevate and bring more eyes to underrepresented creators. I am looking forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact.”
Prior to his 2019 departure to Mixer, Ninja was the biggest star on the Twitch platform. An ex-professional Halo player, Ninja transitioned into streaming full time after his retirement and gained incredible popularity amid the rise of Fortnite, the 2017-released battle royale game that became a pop culture icon.
“We are thrilled Ninja is returning to Twitch,” said Twitch senior vice president of content Michael Aragon said in a press release. “Tyler is an iconic force in the gaming community, and it’s been amazing to see the impact he’s made on the industry and broader culture. Gaming – and the people who love it – are being recognized by a broad mainstream audience now in part because of Tyler, and we know he’s just getting started.”