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Audio, which struggled for decades as a media category, is breaking out now, as tech enables new content formats as well as new monetization and delivery models (Matthew Ball/MatthewBall.vc)


Matthew Ball / MatthewBall.vc:

Audio, which struggled for decades as a media category, is breaking out now, as tech enables new content formats as well as new monetization and delivery models  —  As most of the major media categories — music, video and video games — have existed for decades, we tend to forget that media is technology.


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