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A marketing manager at Tencent details the company's localization strategy for making Chinese games popular in Japan, where customer acquisition costs are high (Man Zhou/GamesIndustry.biz)


Man Zhou / GamesIndustry.biz:

A marketing manager at Tencent details the company’s localization strategy for making Chinese games popular in Japan, where customer acquisition costs are high  —  Man Zhou shares Tencent’s experience of helping to make Chinese games popular in Japan through successful localization


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